As principal creative director/designer for Archon Design + Communication, Petri Kukkola has 20 years of experience in graphic design and printing.

He studied Architecture at the University of Toronto, but learned graphics and printing from the ground up, quickly assimilating the principles, techniques and technologies of the industry and enthusiastically applying his natural gifts for illustration and sophisticated logo design.

As an illustrator, Petri is very versatile, and as a logo designer, he insists that they be meaningful, if not evocative - no line should be superfluous.He also designs commercial interiors, so he can incorporate the brand design from the logo to the office/retail design.

Petri, in his professional work, adheres to the maxim: a good designer is, in effect, a master at the art of communication.